This is a long standing project that aims to develop optical sensing principles for the detection of ionic species. Original film-based optode approaches were gradually replaced with micrometer-sized sensing particles and eventually with emulsified nanosensors. The optical reporter principle shifted from lipophilic pH indicators to ionic solvatochromic dyes, both of a hydrophilic and lipophilic nature. Emulsification allows one to achieve highly efficient mass transport characteristics, giving rise to so-called exhaustive sensing. It also forms the basis for highly selective ion titration principles based on extraction principles that complement or replace established complexometric titrations.